![](https://cdn.myportfolio.com/3be276882d2f28a93f0f5a7f405d214e/e66b20fd-c06b-418f-8222-3c2fe8684ad3_rw_1920.jpg?h=bd714a789c2b31fd1289fd10c43b998c)
Original concept
![](https://cdn.myportfolio.com/3be276882d2f28a93f0f5a7f405d214e/4f3364be-f015-4593-9ebc-a341eee44bc6_rw_1920.jpg?h=c904ed82ea463ec827b85c8332d59cdd)
References used
![](https://cdn.myportfolio.com/3be276882d2f28a93f0f5a7f405d214e/ce5677e9-be1d-4255-9969-682bd90f6602_rw_1920.jpg?h=0671af94001e4976a10a4f6a3987df06)
Final concept
![](https://cdn.myportfolio.com/3be276882d2f28a93f0f5a7f405d214e/a9dd49ed-587e-465c-ac07-12e742429f8f_rw_3840.jpg?h=0b1cee4a8d9f51ce31c7c00407a09cac)
Hand made font
![](https://cdn.myportfolio.com/3be276882d2f28a93f0f5a7f405d214e/385c5cec-886a-4c63-a1e7-e0a1c4e1edce_rw_1920.jpg?h=ffebcee680a5e276d3417206c555f693)
Vectorised and coloured artwork
![](https://cdn.myportfolio.com/3be276882d2f28a93f0f5a7f405d214e/332ffd82-0f6c-4625-87fa-dd7155df0b66_rw_1920.jpg?h=4177a8b9dc0cd79892c5fbe65813c513)
Concept 2 "Dia de los muertos" (Day of the dead) inspired.
![](https://cdn.myportfolio.com/3be276882d2f28a93f0f5a7f405d214e/161e3d10-ed40-483d-acc9-8f5e899c0788_rw_1920.jpg?h=07c5305c88f696520953e1e27fe75fb9)
Pizza hiut Clipart
![](https://cdn.myportfolio.com/3be276882d2f28a93f0f5a7f405d214e/18ec17fc-151a-44da-8bcd-2299b1f64a7d_rw_1920.jpg?h=d1a6e17f8919c51bce2873210c0ae1bf)
![](https://cdn.myportfolio.com/3be276882d2f28a93f0f5a7f405d214e/4e310081-5331-45cd-9d05-586c98e88b56_rw_1920.jpg?h=5a72501c39bbb7d44007715bab175c2d)
![](https://cdn.myportfolio.com/3be276882d2f28a93f0f5a7f405d214e/995e0eb7-3589-49ae-853f-7d33f3dadd72_rw_1920.jpg?h=ecf93698aa261eba2e80855ad7c6e2ed)
Poncho (Pizza hut embled used to create pattern)
![](https://cdn.myportfolio.com/3be276882d2f28a93f0f5a7f405d214e/0a03763f-2a93-445b-8aba-1e706e6b7f2f_rw_1920.jpg?h=fbcfbcbc1f598f77a0a6306461ed8840)
Posters concepts (Mexican inspired) for Pizza Hut New Zealand For these concepts, I referred to my childhood images sign-painted on the walls and published in pulp magazines to give these mexican folkloric look.